回歸咫尺生活，重構未來社區
參考造價：暫未填寫|
空間：售樓中心|
面積：200平米|
瀏覽數：1356
豫章故郡，洪都新府，城市文脈留存于滾滾朝前的時代車轍之中。落址于南昌的中海·寰宇天下U-Lake，緊鄰規劃中的城市陽臺，對接以青山湖、贛江為串聯的城市綜合綠色走廊，以生活社區的美好提案，激活人與周邊環境的場地關系，繁華之中敬呈都市湖居封面，締造高品質的城市住區。
The Nanchang city’s cultural heritage remains in the ruts of the rolling era. LA CITE·U Lake, which is located in Nanchang, is adjacent to the planning urban balcony and connected to the integrated urban green corridor with Qingshan Lake and Ganjiang River. In the pursuit of a beautiful living community, it aims to invigorate the site relationship between humanity and surroundings, presenting the symbol of a high-quality urban lake residence in the midst of prosperity.
秉持“設計在美學之外”的哲學，柘壹設計Z ONE?深諳地產產品的頂層邏輯與展示空間的長效構建，本次擔綱南昌中海·寰宇天下U-Lake售樓處的室內設計。源起于甲乙方思維和以用戶為中心的產品視角，設計師王承超引領團隊，深度展開對未來社區的無限探索：
Guided by the philosophy of “Design beyond aesthetics”, Z ONE? knows well the top logic of real estate products and the long-acting construction of display space, undertaking the interior design of LA CITE·U Lake Sales Center in Nanchang. With the party A and party B thinking and user-oriented product perspective, the designer Chengchao Wang has led the team to deeply explore the future community.
The Nanchang city’s cultural heritage remains in the ruts of the rolling era. LA CITE·U Lake, which is located in Nanchang, is adjacent to the planning urban balcony and connected to the integrated urban green corridor with Qingshan Lake and Ganjiang River. In the pursuit of a beautiful living community, it aims to invigorate the site relationship between humanity and surroundings, presenting the symbol of a high-quality urban lake residence in the midst of prosperity.
秉持“設計在美學之外”的哲學，柘壹設計Z ONE?深諳地產產品的頂層邏輯與展示空間的長效構建，本次擔綱南昌中海·寰宇天下U-Lake售樓處的室內設計。源起于甲乙方思維和以用戶為中心的產品視角，設計師王承超引領團隊，深度展開對未來社區的無限探索：
Guided by the philosophy of “Design beyond aesthetics”, Z ONE? knows well the top logic of real estate products and the long-acting construction of display space, undertaking the interior design of LA CITE·U Lake Sales Center in Nanchang. With the party A and party B thinking and user-oriented product perspective, the designer Chengchao Wang has led the team to deeply explore the future community.
為美好生活提案，為此時此刻創造，為未來生活賦能，柘壹設計Z ONE?啟動“城市浪人計劃”，對產品背后真實的生活需求追問到底，旨在營造一個涵容藝術、設計、文化、自媒體等多元業態的真實共同體，讓人文、創新和科技等各個界面相互交織，發掘人與場地的豐富可能。
In order to pursue and create a better life at this moment and empower the future life, Z ONE? has launched the “urban ronin project” to meet the real living demands behind products. It’s aimed at creating a true community with multiple business forms including art, design, culture and self-media, making humanities, innovation and science and technology interweave with each other, to tape the rich possibilities of humanity and sites.
In order to pursue and create a better life at this moment and empower the future life, Z ONE? has launched the “urban ronin project” to meet the real living demands behind products. It’s aimed at creating a true community with multiple business forms including art, design, culture and self-media, making humanities, innovation and science and technology interweave with each other, to tape the rich possibilities of humanity and sites.
在美學之外，思維沒有定式。當“去售樓處化”已成大勢所趨，作為體驗館的售樓處，不再只是完成未來社區的雛形，而是營造真實而日常的社區，將生活半徑內的公共功能移入其中，恰似一個城市里的聚落，向內生長，連接生命，留存人潮互動的黏性。
There is no fixed thinking beyond aesthetics. As de-sales center has gained popularity, the sales center as an experience hall is no longer just a prototype of the future community, but a real and daily community that includes public services. It resembles an urban cluster that grows inwards, connects lives and keeps the sticky quality of interpersonal interaction.
在柘壹設計筆下，“城市浪人計劃”既是一個產品策略，亦是一種空間形態，展呈出人與社區場地關系的深深共融。可移動的推車陳列架，啟幕文化名片，喻示著在時間洪流中堅守本真、在潮流更新中多元流動的生活哲思。
According to Z ONE?, the “urban ronin project” is not only a product strategy, but also a space form to showcase the deep integration of the site relationship between humanity and community. The movable trolley display is a cultural name card that symbolize the philosophy of staying true to the original mission in the flow of times and of keeping diversity in the development of trends.
There is no fixed thinking beyond aesthetics. As de-sales center has gained popularity, the sales center as an experience hall is no longer just a prototype of the future community, but a real and daily community that includes public services. It resembles an urban cluster that grows inwards, connects lives and keeps the sticky quality of interpersonal interaction.
在柘壹設計筆下，“城市浪人計劃”既是一個產品策略，亦是一種空間形態，展呈出人與社區場地關系的深深共融。可移動的推車陳列架，啟幕文化名片，喻示著在時間洪流中堅守本真、在潮流更新中多元流動的生活哲思。
According to Z ONE?, the “urban ronin project” is not only a product strategy, but also a space form to showcase the deep integration of the site relationship between humanity and community. The movable trolley display is a cultural name card that symbolize the philosophy of staying true to the original mission in the flow of times and of keeping diversity in the development of trends.
“思想的交織、文化的共鳴、藝術的熏陶、LED科技的啟示、精神的同頻、情感的歸屬......在‘城市浪人計劃’中，功能與美學結成了同一陣線，對應的是時光的軌跡、城市的記憶。”寫意浪漫的花嶼島臺，是花店與水吧的結合體，一面繁花朝著門戶，一面靜謐吧臺掩于花后，勾起人們對生活方式的豐沛想象 —— 晝咖夜酒，愜意微醺，共享自在。
“Here witnesses the interweaving of thinking, cultural resonance, artistic inculcation, enlightenment of LED technology, echo of spirit and emotional belongings. In the “urban ronin project”, function and aesthetics are united to correspond to the trace of times and memory of the city.” The romantic flower island is a combination of flower store and water bar, with flowers facing the portal on the one side and a serene water bar hidden behind flowers on the other side, evoking people’s rich imagination of lifestyle- drinking coffee during the day and alcohol at night, intoxicated and leisurely.
“Here witnesses the interweaving of thinking, cultural resonance, artistic inculcation, enlightenment of LED technology, echo of spirit and emotional belongings. In the “urban ronin project”, function and aesthetics are united to correspond to the trace of times and memory of the city.” The romantic flower island is a combination of flower store and water bar, with flowers facing the portal on the one side and a serene water bar hidden behind flowers on the other side, evoking people’s rich imagination of lifestyle- drinking coffee during the day and alcohol at night, intoxicated and leisurely.
當人們享有時間，那么相應的，他們將需要一個空間載體來儲存時光記憶，無論是物理空間還是精神空間，都是一種介質，聯結著人與人之間的凝聚力。沿著游覽動線的變化，設計師對未來社區復合態模塊的打磨，以材質語素來牽引空間敘事節奏，溫潤如木藝，雅致如金屬，共同烘托著時空界面的一致性，以及某種專屬于極簡的高級趣味。
When people enjoy time, then correspondingly, they will need a space carrier to store their time memories, whether it is physical space or spiritual space, both of which are a kind of medium to link the cohesion between people. Along the changeable motion lines, the designer polishes the complex modules of future community with warm wooden craft and elegant metal, to jointly create a consistent space and a high-level interest that exclusively belongs to minimalism.
When people enjoy time, then correspondingly, they will need a space carrier to store their time memories, whether it is physical space or spiritual space, both of which are a kind of medium to link the cohesion between people. Along the changeable motion lines, the designer polishes the complex modules of future community with warm wooden craft and elegant metal, to jointly create a consistent space and a high-level interest that exclusively belongs to minimalism.
深究于社群關系的互動場景，柘壹設計聚焦于人、人的興趣、人的關系場，于是場景的生活化氣息愈加濃郁，而商業轉化就根植于生活的點點滴滴里。多元而開放，交織并獨立，此刻與未來，看似矛盾的兩極共存于空間之中，生活意趣歷久彌新。
With a focus on people, their interests, and their relationship, the interactive scene of community relations exude growing vitality, while the business transformation is rooted in the life bits. The space embraces diversity and openness, interplay and independence, the moment and the future, with life interest remaining fresh and everlasting.
With a focus on people, their interests, and their relationship, the interactive scene of community relations exude growing vitality, while the business transformation is rooted in the life bits. The space embraces diversity and openness, interplay and independence, the moment and the future, with life interest remaining fresh and everlasting.
半徑之內是熟悉的生活，半徑之外是廣闊的未來，社區正如一個圓，劃定邊界，卻并不拘于邊界，而是在內外互動中反復疊加個性與共性，不斷激活新的交集。光影游走其中，定格朝夕守望的瞬間，而人們停駐其間，上上自習、寫寫作業、組織手工課、開個閱讀會、見見老朋友......動靜之間，每一席座椅，都不是美的擺設，都有無限的可能性，投入于日復一日的社區共享活動中。
With the familiar life and the broad future, the community is just like a circle, which defines the boundary but does not confine to it, constantly activating new intersections. Here, the moment are framed when people study by themselves, do homework, organize a handicraft class, read books, and meet with old friends. Each seat, not a beautiful decoration, has been put into use for shared activities of the community day after day.
With the familiar life and the broad future, the community is just like a circle, which defines the boundary but does not confine to it, constantly activating new intersections. Here, the moment are framed when people study by themselves, do homework, organize a handicraft class, read books, and meet with old friends. Each seat, not a beautiful decoration, has been put into use for shared activities of the community day after day.
熱熱鬧鬧、和樂融融，是社區的底色，亦是社區的意義所在 —— 鏈接每家每戶，構建多元聚場，賦新未來生活。未設隔斷的公共區，既是一個個獨立的生活方式觸點，亦是連成一片的美好集合體，公共區之外則是一隅相對安靜、私密的洽談區。在這里，場景的審美品位被拔高，社區會客廳的屬性更加明顯，一個個細節將品質感與藝術性娓娓道來，流露出源源不斷的空間吸引力。
The vitality, happiness and harmony are the foundation of the community, as well as the meaning we pursue- connecting each household to create a diverse gathering place and empower future life. The unpartitioned public area is both an independent lifestyle touch point and a beautiful collection of connected areas, outside which there is a relatively quiet and private negotiation area. Here, the aesthetic taste of the scene is elevated and the attributes of the community living room are more obvious, with each detail showing the sense of quality and artistry, and revealing the constant attraction of the space.
The vitality, happiness and harmony are the foundation of the community, as well as the meaning we pursue- connecting each household to create a diverse gathering place and empower future life. The unpartitioned public area is both an independent lifestyle touch point and a beautiful collection of connected areas, outside which there is a relatively quiet and private negotiation area. Here, the aesthetic taste of the scene is elevated and the attributes of the community living room are more obvious, with each detail showing the sense of quality and artistry, and revealing the constant attraction of the space.
伴隨著高速的城市化進程，生活在鱗次櫛比的高樓大廈之中，人與人的關系聯結似乎愈發微弱，這與近年來的人類學熱門議題“消失的附近”幾乎互文，共同追問著社區的未來走向。
With the rapid urbanization, the relations between people living in skyscrapers seem to be increasingly weaker, echoing with the anthropological hot topic “the vanishing neighborhood ”in recent years, both of which ask the future direction of the community.
追根溯源，柘壹設計對于社區產品的多維認知早已駕輕就熟，“不同于以往，售樓處不再是純粹的營銷場所，更是產品價值觀與未來社區生活方式的理想昭示，以復刻真實生活的情景化方式。”南昌中海·寰宇天下U-Lake一案的未來社區規劃與設計，是柘壹設計驗證“美學之外”理念的又一力作。在這里，回歸于此時此地，回歸于理想化的生活，回歸于日常化的場景，回歸于鄰里守望相助的溫情，眺望于未來的美好期冀，重塑社區精神。
Tracing the source, Z ONE? has long been familiar with the multi-dimensional cognition of community products, "Unlike the past, the sales office is no longer a pure marketing place, but an ideal indication of product values and future community lifestyle, in a way that replicates the real life scenario." The future community planning and design of Nanchang LA CITE·U-Lake case is another masterpiece of Z ONE? to verify the concept of "Beyond Aesthetics". Here, we return to the idealized life, to the daily scenes, to the warmth of neighbors who help each other, and to the bright expectations of the future, in an effort to reshape the community spirit.
With the rapid urbanization, the relations between people living in skyscrapers seem to be increasingly weaker, echoing with the anthropological hot topic “the vanishing neighborhood ”in recent years, both of which ask the future direction of the community.
追根溯源，柘壹設計對于社區產品的多維認知早已駕輕就熟，“不同于以往，售樓處不再是純粹的營銷場所，更是產品價值觀與未來社區生活方式的理想昭示，以復刻真實生活的情景化方式。”南昌中海·寰宇天下U-Lake一案的未來社區規劃與設計，是柘壹設計驗證“美學之外”理念的又一力作。在這里，回歸于此時此地，回歸于理想化的生活，回歸于日常化的場景，回歸于鄰里守望相助的溫情，眺望于未來的美好期冀，重塑社區精神。
Tracing the source, Z ONE? has long been familiar with the multi-dimensional cognition of community products, "Unlike the past, the sales office is no longer a pure marketing place, but an ideal indication of product values and future community lifestyle, in a way that replicates the real life scenario." The future community planning and design of Nanchang LA CITE·U-Lake case is another masterpiece of Z ONE? to verify the concept of "Beyond Aesthetics". Here, we return to the idealized life, to the daily scenes, to the warmth of neighbors who help each other, and to the bright expectations of the future, in an effort to reshape the community spirit.
項目信息
PROJECT INFO.
項目名稱 | 南昌中海·寰宇天下售樓處
Project Name: Nanchang China Overseas·LA CITE U-Lake Sales Center
項目位置 | 中國 南昌
Location: Nanchang, China
業主信息 | 中海地產南昌分公司
Owner: China Overseas Real Estate Nanchang Branch
設計面積 | 200m2
Area: 200m2
室內設計 | 柘壹設計Z ONE?
Interior Design: Z ONE?
設計時間 | 2022.06
Date of Design: Jun, 2022
完成時間 | 2022.09
Date of Completion: Sep, 2022
項目攝影 | 陳建忠
Photography: Chen Jianzhong
特別鳴謝 | 羅濤、曹新紅、凌晨、簡偉杰、王可玥
Special Thanks to : Luo Tao, Cao Xinhong, Ling Chen, Jian Weijie, Wang Keyue
PROJECT INFO.
項目名稱 | 南昌中海·寰宇天下售樓處
Project Name: Nanchang China Overseas·LA CITE U-Lake Sales Center
項目位置 | 中國 南昌
Location: Nanchang, China
業主信息 | 中海地產南昌分公司
Owner: China Overseas Real Estate Nanchang Branch
設計面積 | 200m2
Area: 200m2
室內設計 | 柘壹設計Z ONE?
Interior Design: Z ONE?
設計時間 | 2022.06
Date of Design: Jun, 2022
完成時間 | 2022.09
Date of Completion: Sep, 2022
項目攝影 | 陳建忠
Photography: Chen Jianzhong
特別鳴謝 | 羅濤、曹新紅、凌晨、簡偉杰、王可玥
Special Thanks to : Luo Tao, Cao Xinhong, Ling Chen, Jian Weijie, Wang Keyue
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